Messages People Actually Appreciate
Create notification strategies that add value to your users' experience. We help you communicate relevantly without becoming noise they ignore or opt out from.
Back to HomeWhat This Service Delivers
When your notifications arrive at the right time with relevant information, people engage. They tap through, take action, and appreciate being informed about things that matter to them. The difference between helpful notifications and annoying ones often comes down to timing, relevance, and frequency.
We help you develop messaging strategies that respect your users' attention while keeping them engaged with your app. You'll create communications that people find valuable rather than intrusive, which means better engagement and lower opt-out rates.
You Can Expect:
- Higher engagement rates because messages arrive when they're actually relevant
- Lower opt-out rates as users recognize your notifications add value
- Clear framework for what to send, when to send it, and to whom
- Ongoing optimization that improves messaging effectiveness over time
We Know This Challenge Well
You want to stay connected with your users, but you're concerned about being intrusive. Send too many notifications and people disable them entirely. Send too few and they forget about your app. Finding the right balance feels like guesswork.
Maybe you've noticed high opt-out rates or low engagement when you do send notifications. Or perhaps you're uncertain about what messages would actually be helpful to your users. It's hard to know what timing makes sense, how to segment your audience, or what triggers should prompt a notification.
Without a clear strategy, it's tempting to either send generic messages to everyone or avoid notifications altogether. Both approaches leave opportunity on the table. Your users could benefit from timely, relevant information, but you need a framework for delivering it thoughtfully.
This is where notification strategy helps. Instead of guessing or copying what others do, you can develop an approach tailored to your app and your users' specific needs and behaviors.
Our Approach to Notification Strategy
We develop messaging strategies by understanding when your users are most receptive, what information actually helps them, and how often they want to hear from you. This becomes the foundation for all your push notifications and in-app messages.
Our work focuses on creating rules and frameworks that ensure every notification has a purpose and arrives at an appropriate time. We handle segmentation logic, timing optimization, message testing, and the ongoing analysis that keeps your strategy effective.
Messaging Framework
We create guidelines for what notifications to send based on user actions, milestones, and behaviors. This ensures every message has a clear purpose and adds value to the user experience.
Timing Optimization
We determine when users are most likely to engage with notifications and develop send-time logic that respects time zones, user habits, and frequency preferences.
Audience Segmentation
Different users need different messages. We create segmentation rules so notifications are relevant to each person's situation, engagement level, and preferences.
Testing & Refinement
We continuously test message variations, timing approaches, and segmentation rules to improve engagement rates and reduce opt-outs based on actual performance data.
The Partnership Experience
Developing a notification strategy is a collaborative process where we combine our expertise with your knowledge of your users. You stay involved in decisions about messaging while we handle the technical implementation and ongoing optimization.
Understanding Your Users
We analyze your user behavior patterns, engagement data, and existing notification performance to understand what's working and what opportunities exist for improvement.
Strategy Development
We create your messaging framework, including trigger events, timing rules, segmentation logic, and message templates. You review and approve the approach before implementation.
Implementation Support
We help set up your notification infrastructure according to the strategy, ensuring all rules and segmentation are properly configured in your notification platform.
Continuous Optimization
We monitor engagement rates, test variations, analyze opt-out patterns, and adjust the strategy based on what we learn. Monthly reviews keep you informed of performance and changes.
Investment and What's Included
Monthly Investment
$2,800
per month, ongoing partnership
What You Receive:
Strategy & Planning
- • Comprehensive messaging framework
- • Notification trigger definition
- • Timing and frequency guidelines
- • User segmentation strategy
Message Development
- • Message template creation
- • Copy optimization for engagement
- • Personalization recommendations
- • A/B test design and analysis
Implementation
- • Platform setup guidance
- • Segmentation rule configuration
- • Automation workflow design
- • Technical documentation
Optimization & Support
- • Performance monitoring and analysis
- • Monthly optimization updates
- • Opt-out pattern analysis
- • Strategy adjustment recommendations
This investment covers the development and ongoing management of your notification strategy. We handle the strategic thinking, testing, and optimization so you can focus on your app while knowing your messaging is being continuously improved.
Unlike one-time consulting, this ongoing partnership means your notification strategy evolves as we learn more about what resonates with your specific audience.
What Success Looks Like
A well-designed notification strategy shows improvement gradually as we test approaches and refine based on results. Early wins come from better targeting and timing, while long-term gains come from continuous optimization.
Strategy framework complete and initial implementation underway
Initial improvements in engagement rates and opt-out reduction visible
Significant patterns emerge showing what messaging approaches work well
We track open rates, tap-through rates, opt-out percentages, and engagement patterns across different user segments. These metrics guide our optimization efforts and help us understand what's resonating.
Results vary based on your starting point, audience size, and app category. Apps with more users provide more data for testing, while smaller apps may take longer to gather statistically meaningful insights. We adjust our approach based on your specific situation.
Making This Decision Easier
We understand notification strategy represents an investment in something you might be able to handle internally. Here's how we support your decision-making process:
Month-to-Month Arrangement
After the initial strategy development, we work month-to-month. If the partnership isn't delivering value or you want to take the strategy in-house, you can discontinue with 30 days notice.
Clear Performance Reporting
You'll receive regular updates showing engagement metrics, testing results, and what adjustments we're making. We're transparent about what's working and what needs improvement.
Initial Consultation Available
Before any commitment, we can review your current notification approach and discuss whether our service would help. This conversation is at no cost and includes honest feedback about what you might need.
We're selective about who we work with because notification strategy requires access to user data and integration with your systems. If we don't think we can add meaningful value to your situation, we'll tell you directly.
How to Get Started
If you're interested in developing a notification strategy that users appreciate, here's the path forward:
Tell Us About Your App
Share information about your app, current notification approach if you have one, and what challenges you're facing with user engagement or messaging.
Strategy Discussion
We'll schedule a call to understand your needs better and explain how we'd approach notification strategy for your specific situation. You can ask questions about our process and methods.
Begin Development
If we both agree it makes sense to work together, we'll start by analyzing your current data and user behavior. You'll be involved in reviewing our recommendations throughout the process.
We typically respond to inquiries within one business day and can usually schedule calls within the same week. The sooner we understand your situation, the sooner we can determine whether we're the right fit.
Ready to Improve Your Messaging?
Let's discuss how notification strategy could help you engage users without being intrusive.
Start the DiscussionOur Other Services
We offer additional mobile marketing services that may complement your notification strategy.
Mobile Marketing Strategy
Develop comprehensive mobile marketing approaches optimized for how people use their devices. Includes SMS/MMS planning, mobile web optimization, and app store guidance.
$3,800/month
Learn MoreApp Marketing & User Acquisition
Help your application reach people who'll truly value it. Thoughtful acquisition campaigns, store optimization, and retention-focused onboarding guidance.
$4,400/month
Learn More