Mobile marketing strategy development

Reach People Where They Actually Are

Mobile marketing that feels natural, not intrusive. We help you connect with your audience in ways that fit how they use their devices.

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What This Strategy Brings to Your Business

When your mobile marketing fits how people actually use their phones, something shifts. Messages feel helpful instead of annoying. Your app store presence makes sense to people discovering you. SMS communications arrive when they're welcome.

We help you develop approaches that work with your audience's habits. You'll know what channels make sense for your situation, when to reach out, and how to present your offerings in mobile-friendly ways.

You Can Expect:

  • A clear framework for how to approach mobile marketing in your specific situation
  • Better engagement from people who appreciate relevant, well-timed communications
  • Confidence that your mobile presence is working for you, not against you
  • More meaningful connections with your audience on the devices they prefer

We Understand the Challenge You're Facing

Mobile marketing can feel overwhelming. There are so many channels, so many ways to reach people on their phones. SMS, mobile web, app stores, messaging apps. Each one works differently, and what seems obvious on desktop often falls flat on mobile.

You might be wondering if your mobile presence is actually helping or if you're just adding to the noise. Maybe you've tried approaches that worked elsewhere but didn't translate well to mobile. Or perhaps you're not sure where to start when everyone's using their phones differently.

It's natural to feel uncertain about mobile strategy. The landscape keeps changing, and it's hard to know what will resonate with your specific audience. You want to reach people where they are, but you don't want to be intrusive or annoying.

This is exactly where a thoughtful mobile marketing strategy helps. You don't need to figure it all out yourself or guess what might work. You need a framework built around how your audience actually behaves on mobile devices.

Our Approach to Mobile Marketing Strategy

We develop mobile strategies by starting with how people actually use their devices in your situation. Not generic best practices, but approaches tailored to your audience's specific behaviors and preferences.

Our process considers when people check their phones, what they're trying to accomplish, and how they prefer to interact with businesses like yours. We look at SMS patterns, mobile web behavior, app store discovery, and which channels make sense for your offerings.

Mobile-First Planning

We design campaigns around mobile behaviors from the start, rather than adapting desktop approaches. This means considering thumb-friendly interfaces, quick interaction patterns, and context-aware messaging.

Channel Selection

Not every mobile channel works for every business. We help you identify which channels your audience actually uses and prefers, then develop strategies for each one that makes sense.

Messaging Frameworks

We create guidelines for how to communicate on mobile, accounting for smaller screens, shorter attention spans, and the contexts in which people use their phones.

Store Presence

If you have an app, we help optimize how it appears in app stores so people can find and understand what you offer. This includes descriptions, visuals, and positioning.

How We'll Work Together

Developing a mobile marketing strategy is a collaborative process. We handle the research and planning while keeping you involved in the decisions that matter most to your business.

1

Discovery Phase

We spend time understanding your audience's mobile behaviors, your current presence, and what you're trying to accomplish. This usually takes about two weeks and involves reviewing existing data and discussing your observations.

2

Strategy Development

We create your mobile marketing framework, including channel recommendations, messaging guidelines, and tactical approaches. You'll review everything and we'll adjust based on your feedback.

3

Implementation Support

As you put the strategy into practice, we're available to answer questions, troubleshoot challenges, and help adapt approaches based on what you're learning. Regular check-ins keep things on track.

4

Ongoing Refinement

Your mobile audience evolves, and your strategy should too. We monitor what's working, test new approaches, and make adjustments to keep your marketing relevant and effective.

Investment and What's Included

Monthly Investment

$3,800

per month, ongoing partnership

What You Receive:

Strategy & Planning

  • • Comprehensive mobile marketing framework
  • • Channel selection and prioritization
  • • Messaging guidelines for mobile contexts
  • • Audience behavior analysis

Implementation Support

  • • SMS/MMS campaign planning
  • • Mobile web optimization guidance
  • • App store presence recommendations
  • • Monthly strategy reviews

Ongoing Optimization

  • • Performance monitoring and analysis
  • • Strategy adjustments based on results
  • • Testing recommendations
  • • Quarterly planning sessions

Support & Guidance

  • • Email support for questions
  • • Monthly check-in calls
  • • Access to strategy documentation
  • • Best practice updates

This investment covers the ongoing work of developing, implementing, and refining your mobile marketing approach. You're not just getting a plan, but continuous support as you put it into practice.

We understand this represents a meaningful commitment. That's why we focus on creating strategies that deliver real value for your specific situation, not generic frameworks that might not fit.

How We Measure Progress

A mobile marketing strategy should deliver measurable improvements in how you connect with your audience. We track specific indicators that show whether your approach is working.

2-4 weeks

Initial strategy development and framework delivery

30-60 days

Early indicators of improved engagement and response rates

3-6 months

Clear patterns showing strategy effectiveness and areas for refinement

We monitor engagement rates, response patterns, opt-out behaviors, and conversion metrics specific to mobile channels. These help us understand what's resonating with your audience and where adjustments might help.

Every business is different, so timelines vary based on your starting point, audience size, and how quickly you can implement new approaches. We set realistic expectations and adjust our recommendations based on what we're seeing in your specific situation.

Our Commitment to You

We're confident in our approach to mobile marketing strategy, but we also understand you might have concerns about making this investment. Here's what we can promise:

No Long-Term Contracts

We work month-to-month. If at any point you feel the partnership isn't serving your needs, you can discontinue with 30 days notice. No penalties, no complications.

Straightforward Communication

You'll always know what we're working on and why. If something isn't performing as expected, we'll tell you and explain what we're doing to address it.

Initial Consultation at No Cost

Before you invest anything, we can discuss your situation and whether this approach makes sense for you. No pressure, just an honest conversation about whether we're a good fit.

We've worked with businesses at different stages of mobile maturity, from those just starting to think about mobile strategy to those refining existing approaches. If we don't think we can help your specific situation, we'll tell you.

Getting Started Is Simple

If you're interested in developing a mobile marketing strategy that fits how your audience actually uses their devices, here's what happens next:

1

Reach Out

Share your information through our contact form. Tell us a bit about your mobile marketing situation and what you're hoping to accomplish.

2

Initial Conversation

We'll schedule a call to discuss your needs and explain our approach. This is your chance to ask questions and determine if we're a good fit. No commitment required.

3

Begin Partnership

If we both agree it makes sense to work together, we'll start with discovery and strategy development. You'll be involved throughout the process.

Most initial conversations happen within 1-2 business days of your inquiry. We respond to everyone who reaches out, even if we don't think we're the right fit for their situation.

Ready to Develop Your Mobile Strategy?

If you're looking for help creating mobile marketing approaches that respect your users and support your goals, let's talk about your situation.

Start the Conversation

Explore Our Other Services

We offer additional services that complement mobile marketing strategy. Each one addresses specific aspects of mobile presence.

App Marketing & User Acquisition

Help your application reach the right people through thoughtful campaigns and store optimization. Includes creative development, testing, and acquisition management.

$4,400/month

Learn More

Push Notification & In-App Messaging

Design notification strategies that users appreciate rather than ignore. We develop messaging frameworks, timing logic, and segmentation for relevant communications.

$2,800/month

Learn More