Connect Your App With People Who'll Value It
Thoughtful user acquisition that focuses on finding the right people, not just any people. We help your app reach those who'll genuinely benefit from what you offer.
Back to HomeWhat This Service Brings to Your App
Finding the right users for your app changes everything. When people discover your app because it genuinely solves something they're dealing with, they engage differently. They explore features, come back regularly, and often tell others about what they've found.
We help you reach these people through campaigns that speak to their actual needs and store presence that clearly communicates your value. You'll develop a steady flow of users who are predisposed to appreciate what you've built.
You Can Expect:
- Users who understand your app's purpose before they even download it
- Better retention rates because you're attracting people who need what you offer
- App store presence that clearly communicates your value to potential users
- Ongoing optimization so your acquisition efforts improve over time
We Understand What You're Going Through
You've built something you believe in, but getting it in front of the right people feels overwhelming. App stores are crowded. Acquisition costs keep rising. And it's hard to know which platforms or approaches will actually work for your specific app.
Maybe you've tried running campaigns yourself and found the results disappointing. Downloads that don't convert to engaged users. High costs per install with little to show for it. Store listings that don't seem to resonate with the people who find them.
It's frustrating when you know your app could help people, but connecting with those people feels like guesswork. You're not sure how to communicate your value effectively, or which acquisition channels make sense for your budget and audience.
This is where focused app marketing support can help. You don't need to become an acquisition expert or manage campaigns on top of everything else you're handling. You need someone who understands app growth and can guide you toward approaches that fit your situation.
Our Approach to App Growth
We develop acquisition strategies by understanding who genuinely benefits from your app and where these people spend their time. Then we create campaigns and store presence that speak directly to their needs and situations.
Our work focuses on attracting users who are likely to engage with your app long-term, not just generating install numbers. We handle creative development, campaign management, testing, and the ongoing optimization that keeps acquisition costs reasonable.
Store Optimization
We refine how your app appears in app stores so people immediately understand what you offer and whether it's right for them. This includes descriptions, visuals, positioning, and keyword selection.
Creative Development
We create ad assets that communicate your value clearly and compellingly. These are tested and refined based on what actually resonates with your target audience.
Campaign Management
We run and optimize acquisition campaigns across platforms that make sense for your app. Budget allocation, targeting, and bidding are adjusted based on performance data.
Onboarding Guidance
New users need to quickly understand how your app helps them. We provide recommendations for onboarding that gets people to value fast, improving retention.
What Working Together Looks Like
App marketing is an ongoing partnership where we handle the day-to-day campaign work while keeping you informed about what's happening and why. You stay involved in strategic decisions without managing the details.
Understanding Your App
We spend time learning about your app, who it serves, what makes it valuable, and how it fits into your users' lives. This informs everything we do going forward.
Store Presence Setup
We optimize your app store listings and develop initial creative assets. You review and approve everything before it goes live, ensuring it represents your app accurately.
Campaign Launch
We start acquisition campaigns with careful targeting and monitoring. Initial results help us understand what messaging and channels work well for your specific audience.
Continuous Improvement
We test new creative variations, adjust targeting, optimize bidding, and refine approaches based on performance. Regular updates keep you informed of progress and changes.
Investment and What's Included
Monthly Investment
$4,400
per month, plus ad spend budget
What You Receive:
Store Optimization
- • App store listing optimization
- • Keyword research and selection
- • Screenshot and preview development
- • Description and positioning refinement
Creative & Campaigns
- • Ad creative development and testing
- • Multi-platform campaign setup
- • Targeting strategy and optimization
- • Monthly creative refreshes
Management & Analysis
- • Daily campaign monitoring
- • Performance analysis and reporting
- • Budget optimization across channels
- • A/B testing implementation
Retention Support
- • Onboarding flow recommendations
- • User experience insights
- • Retention strategy guidance
- • Monthly strategy sessions
This investment covers the strategic and creative work, campaign management, and ongoing optimization. Ad spend is separate and goes directly to the platforms where we run campaigns. We recommend starting with at least $2,000-3,000 monthly ad budget to see meaningful results.
We focus on making your ad spend work as efficiently as possible, continuously testing and optimizing to improve your cost per quality user over time.
How Progress Unfolds
App user acquisition shows results progressively as we learn what works for your specific situation. Early phases focus on testing and learning, while later phases emphasize optimization and scaling what's proven effective.
Store optimization complete, initial campaigns launched with baseline tracking
Testing phase reveals which messages and channels resonate with your audience
Optimization phase improves cost efficiency and user quality as we scale what works
We track install volume, cost per install, retention rates at different time intervals, and user engagement patterns. These metrics help us understand both quantity and quality of user acquisition.
Every app is different, so we set expectations based on your category, competition, and budget. Some apps see strong results quickly, while others require more testing to find the right approach. We're transparent about what we're seeing and adjust strategy accordingly.
How We Support Your Decision
We know app marketing represents a meaningful investment, especially when you're uncertain about results. Here's how we help make this decision easier:
Flexible Partnership Terms
We work on a month-to-month basis after the initial setup period. If you're not seeing value or results aren't meeting expectations, you can end the partnership with 30 days notice.
Transparent Reporting
You'll receive regular updates showing exactly where your budget is going and what results you're getting. We explain what's working, what isn't, and what we're doing about it.
No-Cost Initial Discussion
Before any commitment, we can review your app and situation to discuss whether acquisition campaigns make sense right now and what you might expect from working together.
We're selective about the apps we work with because we want partnerships where we can genuinely help. If we don't think acquisition marketing is the right approach for your current stage or budget, we'll tell you honestly.
Starting the Partnership
If you're ready to explore whether app marketing could help your growth, here's how we begin:
Share Your App Details
Fill out our contact form with information about your app, who it serves, and what challenges you're facing with growth. Include app store links if available.
Discovery Call
We'll schedule a conversation to understand your situation better and explain how we might approach marketing for your specific app. You can ask any questions about the process or our methods.
Launch Your Growth
If we both feel it's a good fit, we'll begin with store optimization and campaign setup. You'll be involved in reviewing and approving our recommendations before anything goes live.
We typically respond to inquiries within one business day and can usually schedule initial calls within the same week. The sooner we understand your situation, the sooner we can determine if we're the right partner for your app's growth.
Ready to Grow Your User Base?
Let's discuss whether app marketing could help you reach people who'll truly value what you've built.
Discuss Your AppOur Other Services
We offer additional mobile marketing services that may complement your app growth efforts.
Mobile Marketing Strategy
Develop comprehensive mobile marketing approaches that work with your audience's device behaviors. Includes SMS/MMS planning, mobile web optimization, and app store guidance.
$3,800/month
Learn MorePush Notification & In-App Messaging
Create notification strategies that users appreciate. We develop messaging frameworks, timing logic, and segmentation for communications that feel relevant and helpful.
$2,800/month
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